Choosing the right business name is one of the most important steps when starting your company. A great name not only reflects your brand’s identity but also lays the foundation for your marketing, legal protections, and customer recognition. In this guide, we’ll cover everything you need to know about selecting a business name, including rules for LLCs and corporations, practical tips, and answers to frequently asked questions.
What Is a Business Name and Why Is It Important?
A business name is the official name under which a company operates. It appears on all legal documents, branding materials, and often represents the first impression customers have of your business. Here’s why choosing the right name is critical:
- Brand Identity: A unique name distinguishes your business from competitors and communicates your values or offerings.
- Legal Compliance: Certain names may be restricted or require specific approval, depending on your business structure and location.
- Marketing: An easy-to-remember name can enhance your marketing efforts and foster brand loyalty.
- Professionalism: A well-chosen name lends credibility and professionalism to your business.
Rules for Choosing a Business Name for LLC’s and Corporations
For LLCs
When naming an LLC, you must adhere to state-specific regulations. Here are the common rules:
- Include “LLC” or an Equivalent: Your business name must include “Limited Liability Company” or an abbreviation like “LLC.”
- Avoid Restricted Words: Terms like “bank,” “insurance,” or “university” often require additional permissions.
- Unique Name Requirement: Your LLC’s name must not be identical or deceptively similar to an existing business in the same state. You can check availability through your state’s business name database.
- State-Specific Variations: Some states may require additional descriptors, such as “Professional LLC (PLLC)” for licensed professions.
For Corporations
Corporations face similar but slightly stricter rules when it comes to naming:
- Include Corporation Indicators: Your name must contain “Corporation,” “Incorporated,” or abbreviations like “Corp.” or “Inc.”
- Distinguishable Name: The name must be unique within your state’s registry to avoid confusion with other entities.
- No Misleading Words: Words implying governmental or professional associations, such as “Federal” or “Doctor,” are usually prohibited unless authorized.
- Trademark Compliance: Ensure your chosen name doesn’t infringe on existing trademarks by searching the U.S. Patent and Trademark Office (USPTO) database.
Tips for Choosing the Perfect Business Name
- Make It Memorable: Choose a name that is simple, easy to pronounce, and sticks in people’s minds.
- Reflect Your Brand: Your name should communicate your business’s mission, values, or products/services.
- Consider SEO and Domain Availability: Check if the name is available as a domain for your website and aligns with search engine optimization (SEO) practices.
- Think Long-Term: Avoid names tied to trends or specific locations if you plan to expand.
- Test It Out: Say the name aloud, and get feedback from potential customers, friends, or business mentors.
- Check Legal Availability: Search your state’s business name registry and the USPTO trademark database.
20 Frequently Asked Questions About Business Names
- What makes a good business name?
- A good business name is memorable, unique, and reflective of your brand identity.
- Can two businesses have the same name?
- Yes, if they operate in different industries or locations, but trademark protections may limit this.
- Do I need to register my business name?
- Yes, most states require registration, either through forming an LLC/corporation or filing a DBA (Doing Business As).
- What is a DBA?
- A DBA is a “doing business as” name, allowing you to operate under a name different from your legal entity name.
- How do I check if a name is taken?
- Search your state’s business registry and the USPTO trademark database.
- Can I change my business name later?
- Yes, but it involves filing amendments with the state and updating licenses, permits, and marketing materials.
- What if my preferred name isn’t available?
- Consider creative variations, synonyms, or adding descriptors (e.g., “Solutions,” “Group”).
- Should my business name include keywords?
- Including keywords can boost SEO but avoid overloading the name with generic terms.
- Do I need a trademark for my business name?
- A trademark isn’t mandatory but offers legal protection for your brand.
- How much does it cost to register a business name?
- Fees vary by state, typically ranging from $50 to $300.
- Can I use my personal name as my business name?
- Yes, but consider whether it aligns with your branding goals.
- What happens if someone uses my business name without permission?
- You can file a trademark infringement claim if you own the name’s trademark.
- Should I include my location in the business name?
- Only if your business is location-specific and not planning to expand.
- How long can a business name be?
- Most states have no strict limits, but shorter names are generally more effective.
- What are restricted words for business names?
- Words like “bank” or “insurance” often require additional licensing.
- Can I use foreign words in my business name?
- Yes, as long as they comply with state naming rules and are not misleading.
- Do online businesses need to register a name?
- Yes, even online businesses must comply with state registration requirements.
- Can I reserve a business name?
- Most states allow you to reserve a name for a limited period before registration.
- What if my business operates in multiple states?
- You’ll need to register in each state where you operate.
- What tools can help with name selection?
- Tools like Namechk, GoDaddy, and the USPTO database are useful for name availability checks.
State-by-State Business Name Search Links and How to Use Them
When starting a business in the U.S., it’s crucial to ensure your desired business name is available. Each state offers an online tool for business name availability checks, known as an Entity Name Search. Below, you’ll find direct links to these tools for major states and a step-by-step guide on how to use them effectively.
How to Perform an Entity Name Search
Follow these steps to check if your desired business name is available:
Step 1: Access the Correct Website
- Use the links above to navigate to the official business name search page of your chosen state.
- Ensure you are using an official state website, typically ending in “.gov.” This ensures accurate and up-to-date information.
Step 2: Enter Your Desired Business Name
- Type the full name you plan to use for your business into the search bar.
- If your name includes common words, consider searching for variations to ensure uniqueness.
Step 3: Review the Results
- The search will display whether the name is already in use or available.
- Some states provide additional information, such as similar names, status of the business, and expiration dates.
Step 4: Consider Alternatives
- If your desired name is taken, brainstorm variations or add descriptors like “Group,” “Solutions,” or your geographic location.
Step 5: Reserve or Register the Name
- Many states allow you to reserve a name for a limited time until you complete the business formation process. Fees for reservations vary by state
State-by-State Business Name Search Links
All Secretary of States’ Websites & Business Entity Search:
These links will direct you to each state’s official platform for name searches. Some states may require you to create an account or pay a small fee for detailed searches.
Next Steps
Now that you know how to choose a business name, the next step is to decide where to form your business. Each state has its own set of rules, costs, and advantages for LLCs and corporations. Check out our next guide: How to Select the Best State for Your LLC or Corporation.
By following these tips and insights, you can choose a name that’s not only compliant but also helps your business stand out in a competitive market. Ready to start your journey? Let’s dive into the next phase of your business formation!
